Glossary of Terms Competitive/Industry Drivers Analysis
The Competitive/Industry Drivers Analysis evaluates
the requirements for a web site based on the expectations
established by competitors and related industries.
The primary requirement for business success is
to meet your customers needs better than the competition,
on the Internet the goals are the same.
The competitive analysis first looks at direct
competitors, then expands to include indirect
and potential competitors. Research will focus
on the quality and features of these web sites
to establish a set of baseline expectations your
site will need to meet (and beat) to be competitive.
Required Expertise
Activities
- Basic None
- Standard Secondary research
- In-Depth Expanded secondary research
